1/9/2023 0 Comments Flocks and feathers![]() One such head-scratcher is the game's inclusion of Zeta, one of the characters from 2019's film The Angry Birds Movie 2. "We believe our brand has demonstrated that it can evolve toward a deeper brand engagement, a deeper kind of connection" "But even in the preview trailer we released, there are things fans picked up on that had them scratching their heads." "I'm going to have to be vague there because how we roll out this - you can call it 'canon' - is part of our plan for the next year or two," he says. That's supposed to start with Angry Birds Reloaded, but when we speak, Mattes isn't ready to spell out exactly how the game builds toward that goal. Engaging with that fandom really matters to us, and we haven't always done a great job with it, and it's something we want to do better." ![]() "But what we take extremely seriously - and I think you're seeing the beginning of this in how we engage with our community - is fandom really matters to us. "By definition, we're going to have lots of different components for lots of different audiences," Mattes says. At the same time, the company isn't in a rush to make everything conform to one specific version of the characters. Rovio's hope is that it can create ties between the various Angry Birds treatments so that people who may have really enjoyed one piece of Angry Birds media can see the elements they liked about it in other Angry Birds offerings. "What we're trying to do moving forward is to honor and acknowledge the fact that this is all part of the same story world," Mattes says, adding, "Trying to put that all into a single cohesive story world is a challenge, but it's one we're very excited about." Angry Birds Reloaded is a modern remake of the franchise's original experiences With the launch of Angry Birds Reloaded, Rovio is starting to pull it all back together, making each part of the franchise puzzle more closely related to the others. It's also, as we learned speaking to Rovio's head of Angry Birds brand strategy Ban Mattes, the tip of the spear in a new plan for the acrimonious avians that seeks to unify the "diaspora" of Angry Birds games, the movies, comics, TV series, and so on. ![]() It's a throwback to the franchise's original games, given a new coat of paint and offered as part of Apple's subscription service without ads or in-app purchases. Last week, Rovio released Angry Birds Reloaded on Apple Arcade.
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